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7 Book Publicity Tips for Authors and Small Publishers
The biggest mistake authors make when trying to get free publicity is pitching either themselves or their books. Don't pitch authors! Pitch issues. Don't pitch books! Pitch entire shows. Example: If you wrote a book about how children of divorced parents suffer long-term effects well into adulthood, don't try to entice TV producers with the book. Entice them with an entire show around the topic of "Children of divorced parents: Do they ever recover?" Then suggest two or three other guests who tie into your topic and could be interviewed, preferably someone who is on the other side of the issue. If you can do that, you've just given producers an idea for an entire show, and they're more likely to bite because you've done their work for them. Here are 6 more book publicity tips: --Be sure you have a good quality professional photo of yourself. I'm amazed at the number of authors I write stories about who don't have photos I can use. --Use a "tip sheet" in your media kit that ties into your topic. Example: You write a book about how to discipline children. Your tip sheet might be something like "9 Tips for Calming Your Child's Temper Tantrum." Each tip should be no longer than one or two short sentences. The media love these tips because they can reprint them as a sidebar to a longer story. See Special Report #16: How to Write Tip Sheets That Catch the Media's Attention --If you have a website, place the author's photo and updated contact information at the site. Sometimes when trying to contact an author, I go to their website and then search in desperation for contact info. --Don't be afraid of controversy when it comes to book promotion. The more controversial you are willing to be, the greater your chances of coverage by the media, particularly broadcast. Radio shows in particular don't want only light. They want heat. --The author should write an opinion column taking a strong stand on one side of a controversial issue that ties into the topic of the book. Then target the column to the publication that is read by people who you want to buy your book. --If you want to get into a particular publication, call the advertising department and ask for a copy of their free Editorial Calendar. This is a listing of all special sections and topics planned for the year. Review the calendar and find a specific issue where your topic would be a good fit. Then call the publication, ask for the name of the person who edits that section, and write or e-mail them with your story idea. Do this several months before the publication is printed. Most importantly, unless you are contacting the book reviewer, most media people don't care what's inbetween the covers of your book. They DO care about what's inside your head, your expertise, and how you can help them. Remember that, and you're well on your way to lots of free publicity. Joan Stewart publishes the free ezine "The Publicity Hound's Tips of the Week," packed with valuable tips on how to generate thousands of dollars in free publicity. Subscribe at http://www.PublicityHound.com and receive free the handy checklist "89 Reasons to Send a News Release."
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Writing's on the wall for McNabbESPNBy Ashley Fox | ESPN.com There is one franchise that would seem to be a perfect fit for Donovan McNabb, a place where he knows the system, the personnel, the expectations and the playbook, and he wouldn't have to mentor anybody.and more » |
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Lisa Rinna on writing a book about sexCNN"The Big Fun Sexy Sex Book" is a fun and innovative guide to rejuvenating your sex life and libido, co-written with renowned sex therapist Ian Kerner (who writes about sex on CNN's medical news blog, The Chart). The vivacious 48-year-old actress is ...and more » |
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How to Write About IsraelRight Side NewsWriting about Israel is a booming field. No news agency, be it ever so humble, can avoid embedding a few correspondents and a dog's tail of stringers into Tel Aviv and Jerusalem, to sit in cafes clicking away on their laptops, meeting up with leftist ...and more » |
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Mexican Writer Carlos Fuentes Dies at 83Wall Street Journal (blog)By Jose de Cordoba MEXICO CITY – Carlos Fuentes, Mexico's most famous writer, and a world-known public intellectual, died Tuesday, depriving the nation of its most internationally recognized voice. Mr. Fuentes, a novelist, poet, diplomat, critic, ...In Writing, Fuentes Shed Light On Poverty, InequalityNPRCarlos Fuentes, Mexican Novelist Who Inspired Latin American Writing, DiesABC News (blog)Mexican author Carlos Fuentes diesABC OnlineLos Angeles Times -Reuters -San Francisco Chronicleall 941 news articles » |
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Short story writer takes home Sophie Kerr AwardThe Star DemocratManion, an English major from Clarksville, took the prize with her submission of four short stories she considers to be works in progress, and excerpts of her thesis on the role of letter writing in literature a study that drew from the novels of Jane ...and more » |
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