Hey. For those of you who were following my post the other day on ebooks and how the name has become fairly if not totally devalued in our industry, I conducted the following test on my list. The conditions and results are below.
I used a sample size of 5000 list members from my overall list of approx 50,000 subscribers. The test was blind, by that I mean it was an email pertaining to a new product of mine which when clicked through to revealed the purpose of the test and some secondary product information. The wording and all other variables were the same in all instances except the word ebook was replaced by the following alternates.
Resource guide, Strategy, Guide, Digital Guide, Blueprint.
CTRs from highest to lowest:
Resource Guide
Strategy
Blueprint
Guide
- Ebook
Digital Guide
Note one mail also used ebook therefore six versions were sent out.
Few points
1. We are testing on a larger size sample over six weeks
2. This is far from conclusive, obviously.
I started this particular experiment out of curiously, my list being highly responsive to my mailings to begin with but any edge factor, as it were, that can increase ctr's is imo well worth the time to look at. I found it interesting that the much maligned "ebook" term scored higher than "digital guide" i think that term is not yet in the mindset fully or possibly an oxymoron perhaps in this context. I welcome feedback or other suggestions for alternate names as I plan to hone this more. I know, get a life etc lol but its a job not a hobby. I welcome suggestions. Lin
