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[Kimbro]

“Consider considerations carefully” a quote from Katarina Jellinek.
 
For instance; is there any difference between Writing for the web” or writing a book? 
I guess that it is important to consider who your audience is; whether writing for a book, magazine, newspaper, newsletter, essay, webpage, sales letter or love letter. 
As an example, if you set out to write a factual book you need to stick to the facts include factual data from recognized sources backed up by recognized authorities. Otherwise your credibility will be lost to your audience. 
 
Writing a love letter, no matter how sincere will not be taken seriously if the recipient does not perceive the letter to apply to them personally. 
 
An article about camping [no matter how good] won’t be considered for submission in a fashion magazine. 
 
News journalists writing for newspapers should not present their personal opinions. Instead their job is to report the news. 
 
Newsletters should relate to the topic of the newsletter that people have requested. 
 
Webpage content needs to cover the topic of the keywords by which people came to the webpage via the search engines. 
 
Writing for Web Page Content
 
When setting up a web page for the public to visit ask yourself the following questions: 
 
• Am I supplying the information that my web page advertises to deliver? 
 
Example: You inserted the keywords animal husbandry” in your meta tags. 
Therefore your content should cover “animal husbandry” The care of animals. 
Your content should NOT be about what an animal your husband is, different topic altogether. 
 
• Always think about what your visitor expects to find on your web page. 
Put yourself in your visitor’s shoes. After searching for a topic on the search engine, your page was selected above all the rest. This is because your page description came closest to the visitor’s inquiry. If your page content does not live up to its description your visitor will be disappointed and leave your site. 
 
• Make your content easy to navigate and keep your pages as uncluttered as possible. Bold headings help the visitor to scan quickly to the part that interests them. If visitors don’t find what interests them quickly they are more likely to leave your site to find the information somewhere else. 
 
• Address your customers’ needs and wants on sales pages. 
If your product can fulfill the need of your customer you are more likely to make a sale. Therefore emphasize the benefits of your product for your customer. 
Example: This product XXX will ensure that you will get a good nights sleep is better than; Buy this product XXX because it’s the best, cheapest etc., in the world! 
 
• Proof read your content. 
Go to the trouble and proof read your content or get someone to proof read it for you. 
Spelling errors, incorrect grammar and bad layouts are an insult to your readers. Remember that trust and credibility are important factors to establishing a clientele Online. 
 
• Unless your site is advertised as an Adult site. 
Keep your language clean and make sure that your content is suitable for family viewing.

[ranlin1r]

Imagine Life

　Imagine life as a game in which you are juggling some five balls in the air. You name them: Work, Family, Health, Friends, Spirit. And you re keeping all of these in the air. You will soon understand that work is a rubber ball. If you drop it, it will bounce back. But the other four balls-family, health, friends and spirit are made of glass. If you drop one of these, they will be irrevocably scuffed , marked, nicked , damaged or even shattered . They will never be the same. You must understand that and strive for balance in your life.

　　How?

　　Don t undermine your worth by comparing yourself with others. It is because we are different that each of us is special.

　　Don t set your goals by what other people deem important. Only you know what is best for you.

　　Don t take for granted the things closest to your heart. Cling to them as you would cling to your life, for without them, life is meaningless.

　　Don t let your life slip through your fingers by living in the past or for the future. By living your life one day at a time, you live ALL the days of your life.

　　Don t give up when you still have something to give. Nothing is really over until the moment you stop trying.

　　Don t be afraid to admit that you are less than perfect. It is this fragile thread that binds us each together.

　　Don t be afraid to encounter risks. It is by taking chances that we learn how to be brave.

　　Don t shut love out of your life by saying it s impossible to find. The quickest way to receive love is to give; the fastest way to lose love is to hold it too tightly; and the best way to keep love is to give it wings.

　　Don t run through life so fast that you forget not only where you ve been, but also where you are going.

To read extensively or to read intensively

　　Bathed in so many worthy books, every one is faced with the option of reading method. Some think that we should read extensively. It is their conviction that, reading extensively could easily enlarge knowledge, widen interests and enrich lives.

　　On the other hand, with the sharp increase in information today, we are not allowed to read word by word. It seems an impossible mission to accomplish digesting carefully every material. Therefore, what we need nowadays is to read extensively.

Imagine Life